*** Free consultation ***
AI Can Write Your Training Plan. But Does It Actually Know You?
Discover why personalised coaching offers more than a generic AI or published training plan. Learn how a coach can adapt your triathlon, marathon or endurance training around your progress, recovery, work, family life, illness and injury niggles, helping you train consistently, stay healthy and understand the purpose behind every session.
PERSONALISED COACHINGRECOVERY140.6TRAININGRACE DAYINDIVIDUALISED COACHINGAI
James Oswald, Coach
9/22/20266 min read


Why a Personal Coach Is More Than Just a A.I. Training Plan
When you enter a triathlon, marathon, Ironman, 70.3 or another endurance event, it can be tempting to think that all you need is a training plan.
There are thousands available.
You can download one from the internet, follow a programme from a book, use an app or now ask AI to create an entire training plan in seconds.
On paper, many of those plans can look very good.
But there is one major problem.
You are not a piece of paper, a spreadsheet or a set of numbers, YOU are YOU !
You have a job. You have family commitments. You have good days and bad days. You work late. You occasionally miss meals. You get tired. You get colds. Niggles appear. Family events happen.
Real life doesn't always follow the training plan.
And that's where personalised coaching can make such a difference.
A Good Coach Gets to Know the Athlete
Personalised triathlon, marathon and endurance coaching isn't simply about writing sessions and putting them into a training calendar.
Over time, a coach begins to understand you.
They learn how you respond to different types of training, how quickly you recover, what your work commitments are like, where your strengths and weaknesses lie and how much training you can realistically fit around your life.
Most importantly, they begin to understand what is normal for you.
Modern training platforms give us an incredible amount of information.
Heart rate. Pace. Power. Cadence. Training load. Sleep. Recovery. Performance trends.
All of that data can be extremely useful.
But data doesn't always tell the whole story.
Perhaps yesterday's training session looked good, but you worked until 10pm afterwards.
Maybe you missed your evening meal.
Perhaps you were awake during the night because of your children.
You've woken up with a sore throat.
Your calf feels slightly tighter than normal.
Or you've got an important family gathering this evening.
Those things matter.
A coach can look at your training data and then speak to the actual person behind those numbers.
Your Training Plan Shouldn't Be Set in Stone
One of the biggest misconceptions about endurance training is that once a training plan has been written, it should be followed exactly.
It shouldn't.
A good personalised training plan should constantly evolve.
The destination may remain the same, but sometimes the route needs to change.
If you're recovering well and progressing faster than expected, your training may need adjusting.
If you're exhausted, becoming ill or developing an injury niggle, the best decision might be to reduce your training load, move a session, change the intensity or occasionally remove the session completely.
Sometimes the smartest training decision is not to train.
This is where rigid or generic training plans can become problematic.
A book cannot ask how you're feeling this morning.
A downloaded marathon or triathlon plan doesn't know that you've worked late for the last three nights.
An AI-generated training programme can react to information that you give it, but it doesn't have the ongoing personal relationship and accumulated understanding that can develop between an athlete and their coach.
Technology might know your numbers.
Your coach knows you.
Missed Training Doesn't Mean Failed Training
Athletes can become incredibly stressed about missing sessions.
They see an incomplete workout on their training calendar and immediately think they need to squeeze it into another day.
But trying to catch up isn't always the right thing to do.
If you miss Tuesday's session and then attempt to complete Tuesday, Wednesday and Thursday's training inside 48 hours, you may not be catching up at all.
You could simply be creating unnecessary fatigue.
A coach can look at the bigger picture and decide whether that missed session needs to be moved, shortened, changed or simply forgotten.
Sometimes it really doesn't matter.
One missed session isn't going to ruin your Ironman, 70.3 or marathon preparation.
What matters far more is consistent training across weeks and months.
Consistency is key.
Understanding Why You Are Doing the Training
One of the most important parts of coaching is education.
I don't simply want the athletes I coach to know what they're doing.
I want them to understand why they're doing it.
Why are we riding easily today?
Why are we running immediately after the bike?
Why are we completing these particular intervals?
Why has the training volume increased?
Why have I reduced the intensity this week?
Why are we having another recovery day?
Once you understand the purpose behind your training, you stop simply ticking boxes.
You begin to understand how each individual session fits into the bigger picture.
That makes you a more knowledgeable athlete.
It can also give you greater confidence when you arrive on the start line because you understand the process that has taken you there.
More Training Isn't Always Better Training
A common problem with rigid training programmes is continuing to train because the schedule says you should.
Fatigue starts building.
A small niggle becomes a bigger problem.
Sleep deteriorates.
Motivation begins to disappear.
Training becomes something you feel you have to do rather than something you enjoy doing.
Eventually this can contribute to illness, injury, burnout or simply arriving at your target race already exhausted.
For triathletes, marathon runners and endurance athletes, this is particularly important.
Successful endurance training isn't about producing one enormous week of training.
It's about completing months of sustainable, progressive and consistent training.
You need to be able to absorb that training and recover from it.
And importantly, the training needs to fit around your real life.
Your Life Shouldn't Constantly Fit Around Your Training
Unless you're a professional athlete, there are always going to be other priorities.
Work.
Family.
Children.
Social occasions.
Holidays.
Unexpected commitments.
That doesn't mean your sporting goals aren't important.
It means your training programme needs to recognise that you're a human being with a life outside sport.
At James Oswald Coaching, I believe your training should fit around your life wherever possible.
Your life shouldn't constantly have to fit around your training.
Of course, preparing properly for an Ironman, marathon or other endurance event requires commitment and some sacrifices especially as we approach race day.
There will be early mornings.
There will be long sessions.
There will be occasions when you have to make sacrifices.
But those sacrifices should be realistic and sustainable.
Coaching Should Give You More Control – Not Less
Some athletes worry that having a coach means losing control of their training.
I believe good coaching should do exactly the opposite.
The coach-athlete relationship should be a two-way conversation.
You provide feedback.
We look at your training data.
We discuss how you're feeling.
We consider what else is happening in your life.
Then we decide what is best for you today, while always keeping your longer-term goal in sight.
That might mean changing tomorrow's session.
It might mean moving your long ride.
It might mean shortening your run.
It might mean doing nothing at all.
Changing the plan isn't a sign that the plan has failed.
Sometimes adapting the plan is exactly what good coaching looks like.
AI Can Be Useful – But Coaching Is a Relationship
AI is an incredibly useful tool and it will undoubtedly become even more capable.
Training apps, books and online training plans can also provide useful information and structure.
But information and coaching aren't quite the same thing.
A generic programme can tell you what session you're supposed to complete today.
A coach can help decide whether today is actually the right day to complete it.
That ability to communicate, interpret, understand and adapt is one of the biggest benefits of personalised endurance coaching.
It isn't simply about producing a training schedule.
It's about creating a training programme that continues to develop around the individual athlete.
The Best Training Plan Is the One That Works for You
Ultimately, the best triathlon or marathon training plan isn't necessarily the most complicated one.
It isn't the programme containing the most hours.
It isn't the one with the hardest sessions.
And it isn't the one that looks most impressive on your training platform.
It's the plan that you can consistently complete, recover from, understand and enjoy while progressing towards your goal.
Whether that goal is your first marathon, stepping up to middle-distance triathlon, completing your first Ironman, improving an existing personal best or simply becoming a stronger endurance athlete, your training needs to be built around you.
Because coaching isn't just about giving somebody a plan.
It's about understanding the athlete and knowing when that plan needs to change.
Looking for Personalised Triathlon, Marathon or Endurance Coaching?
James Oswald Coaching provides personalised coaching for triathlon, marathon and endurance athletes in the UK and internationally.
Training is designed around your ability, experience, goals and real-life commitments, with ongoing communication and adjustments based on your progress, feedback and training data.
Train smarter. Race stronger. Be the best that you can be.
James Oswald Coaching
Triathlon, Marathon & Endurance Sports