Personalised triathlon and single sport coaching tailored to your endurance goals

Train smarter, race stronger.

Be The Best That You Can Be

Meet James

I’m James a Triathlon and Endurance Coach based in Cheshire, UK with over a decade of experience competing in the sport, and helping athletes train with purpose, consistency, and confidence. I hold a coaching qualification from the Endurance Sport Coaching Institute and a teaching qualification from Loughborough University. My coaching is grounded in evidence-based training principles combined with extensive real world racing experience.

Triathlon Coaching with James Oswald, Triathlon and Endurance Coach

More about James

James Oswald Triathlon and Endurance Coach. Customised Training Programs, Personal Triathlon Coach

Why choose a Triathlon Coach?

The best investment you can possibly make in triathlon is a coach. For an athlete this decision doesn’t come lightly, and for a coach neither does accepting the responsibility to help shape someone’s future.

Training for triathlon can be exciting, but it can also be overwhelming. With so many workouts, training plans, and conflicting advice out there, it’s easy to waste time, get frustrated, or risk injury. A coach helps you cut through the noise, providing a clear, structured plan that’s tailored specifically to you, your goals, your schedule, and your lifestyle.

Beyond the plan, a coach offers guidance, accountability, and support. We help you stay consistent, adjust training when life gets busy, and make smart decisions so you can progress safely and effectively. With a coach, you’re not just following workouts, you’re building the fitness, skills, and confidence you need to perform at your best, while actually enjoying the journey.

In short: a coach helps you train smarter, race stronger, and become the best that you can be.

Coaching Packages

No two athletes are the same and neither are their goals, schedules, or support needs. That’s why my triathlon coaching is built around three distinct training packages, designed to offer different levels of guidance, communication, and structure.

Whether you’re balancing training with a busy lifestyle, looking for consistent accountability, or seeking a highly personalised, hands-on coaching relationship, each package is tailored to meet you where you are. The aim is simple: to provide the right level of support for your experience, your ambitions, your available time, and your budget.

All packages are grounded in the same coaching principles—individualised training, sustainable progression, and long-term athlete development. The difference lies in how closely we work together and how much ongoing feedback, adjustment, and support you need to perform at your best.

Choose the package that fits your needs now, with the confidence that your coaching can evolve as your goals grow.

James Oswald Silhouetted swimmers preparing for open water swimming in a calm lake at sunset.

Triathlon Coach Warrington

Packages

Tailored coaching plans to push your endurance limits.

Personal Coaching Plan for Multi or Single Sport Goals

Athletic man in an orange tank top and black shorts jogging on a city path for morning exercise.

Everything you get from the Gold Plan, but a little bit more. Fully customised coaching plan built around your goals and life commitments. The highest level of flexibility, support and communication.

James Oswald triathlon and swim coach timing a female swimmer during training in an indoor pool.

A cyclist climbing the steep, rocky mountain road toward the summit of Mont Ventoux in France.

Personal Coaching Plan for Multi or Single Sport Goals

Aimed at those looking for support as well as a customised plan built around their work/life. Great for multisport events or single discipline, whether it be Triathlons, Aquathons, Duathlons, improving swim technique, a marathon, ultra, or training for a long sportive .

Structured fixed plans for triathlon beginners to seasoned athletes.

Aimed at those who want a personalised plan they can follow on their own.