*** Free consultation ***
Standard Packages
Tailored Triathlon, Marathon and Endurance sports personalised coaching plans.
SILVER
PLATINUM
GOLD
Initial Questionnaire & Consultation to understand you, your experience, your time, your life, your aspirations.
A fixed customised Training Plan Built Around You.
15 to 30 week set plan.
Set Plan.
Self Evaluation.
One off payment.
Choose your own races.
Your own race day plan.
Initial Questionnaire & Consultation to understand you, your experience, your time, your life, your aspirations.
A customised Training Plan Built Around You.
Training delivered in 6 to 8 week blocks.
Opportunity to adapt the plan at the end of each training block.
Activity feedback via Training Peaks within 24hrs.
Update/Overview call/video call at the end of each training block.
Monthly payments.
1 month cancellation notice.
Equipment List.
General training/race Nutrition Advice.
Technique Analysis from supplied videos.
Race Calendar Discussions.
Race day plan.
Initial Questionnaire & Consultation to understand you, your experience, your time, your life, your aspirations.
A customised Training Plan Built Around You.
Training delivered in 2 to 4 week blocks.
Opportunity to adapt training on an ongoing basis.
Daily feedback and coaching input via Training Peaks.
Update/Overview call/video call at the end of each training block. Unlimited communication via email and WhatsApp.
Monthly payments.
1 month cancellation notice.
Equipment list and advice.
Individual training/Race Nutrition Advice.
Technique Analysis from supplied videos and/or face-to-face activities.
Race Calendar Discussions.
Race day plan.
£60 to £100
£110/month
£140/month
"Absolutely thrilled with the coaching and support from James in preparing me for my first full distance triathlons at Challenge Roth and Ironman Nice.
The plans were easy to follow, informative, enjoyable and I stayed injury free.
The results were great and I exceeded my expectations when I started my journey to becoming an Ironman."
Doug Jones: Director Altius Healthcare
John Hughes: Sales Manager
★★★★★
★★★★★
Rob Cooke: Owner Train Elite
"Working with James was a huge help as a PT/Strength coach I needed some advice when training my client for Ironman Mallorca and Ironman Weymouth.
His knowledge of endurance training and race prep meant the programme was well structured to the demands of the events. He was great at helping me make adjustments to her programme as we progressed through the training stages, explaining the reasoning behind them, and ensuring the athlete stayed healthy and confident throughout the process.
Both races were completed successfully, and I wouldn’t hesitate to recommend James to any athlete or coach taking on an Ironman or similar event."
"Having been into my fitness, I lost my way when work life took over. After many years away, James supported me to gradually get back into a routine built around my busy schedule.
Working with James gave me the motivation and support not only in my renewed fitness regime, but into my working and homelife.
I'm now loving being on my bike and gym sessions."
★★★★★
"I can't recommend James enough, not just for his professional input but the manner he conducts his coaching. I'm running 7 Marathons in 7 Days for a charity event, which is a very specific event and there wasnt much framework around for me to work on but James made it incredibly easy to disect and tailored the training specifically to me, all the way down to my running technique to my nutrition. I can't thank him enough for all his wisdom!."
Tom Dore: Teacher & Ultra Runner
"Having been a reasonable runner previously and using both Garmin and Strava coaching but not seeing the results I was after, I engaged James to help me to progress my running with the focus on Manchester Marathon in 2025. Although I ran injured (nothing to do with the training), I don’t think I would have been able to achieve the time I did without James’ input.
He’s got a load of experience in training loads, tailoring the runs to my level but still pushing me on, nutrition, hydration and loads pre race tips. I’m considering signing up for a sprint triathlon soon and will be using James again to take advantage of the wealth of experience he has in these disciplines. Highly recommend!"
Tom Ames: Marathon Runner
"As someone who has been active all my life but has never found endurance work to come naturally, working with James Oswald has been genuinely transformative. Sportifs and charity fundraising events have always been something I wanted to enjoy more than I naturally could, and having James’s guidance has made all the difference.
James brings a rare mix of deep expertise, encouragement, and practical structure. He takes the time to understand not just your fitness level, but what motivates you, what worries you, and what you’re ultimately trying to achieve. His coaching has supported me through multiple sportifs and fundraising efforts, helping me train smarter, stay consistent, and actually enjoy the process rather than just endure it.
Wherever you’re starting from, I can’t recommend James Oswald highly enough.."
★★★★★
★★★★★
★★★★★
Chris Scordis: Clinical Exercise Physiologist
Partners
A coach can't be an expert in everything so it's important to have close partnerships I can recommend to support you on your journey. Click on a logo to learn more.
Physiotherapy
Altius Healthcare:
With a team of highly skilled and experienced physiotherapists, Altius Healthcare delivers over 1500 appointments per month across Greater Manchester. They also offer at-home and online services to patients who cannot attend appointments in person.
Services offered:
Physiotherapy
Joint Injections
Podiatry
Treatments
Rehabilitation
High Performance Testing
Ossur Braces
Retreats
From members of the general public, amateur sports enthusiasts, olympic athletes to premiership footballers, professional dancers to motorsport and cliff divers they have the requisite experience to get the best out of you or your team.
Your health, is their mission!
Lifestyle Nutrition
Louise Carter:
Louise has been practicing for over 16 years and obtained her BSc Dietetics Honours Degree from Stellenbosch University (South Africa) in 2006, where she was privileged to be trained by some of the country’s finest dietitians. Louise also has the IOC diploma in sports nutrition, functional medicine certificate and DNA training.
Louise is a private practicing dietitian in Cheshire, UK, and places a large focus on preventative healthcare and functional nutrition.
Customised Helmet & Bike Paint Designs
Otimo Designs: Matt
Otimo Designs is a creative custom painting company that specialises in designing and hand-painting unique helmets and bicycles to kayaks for athletes in triathlon, cycling and endurance sports community. The company produces bespoke artwork tailored to each individual client, transforming standard equipment into distinctive and highly recognisable pieces of sporting design.
Working closely with client briefs, Otimo Designs develops creative concepts that reflect an athlete’s personality, team identity, and sponsor relationships. Each project is customised to the rider, with designs that are bold, eye-catching, and carefully crafted to stand out in competitive environments. Custom painted helmets and equipment are often used by professional and amateur athletes alike as a way to express individuality and create a strong visual presence within the sport.
Otimo Designs works with both professional athletes and age-group competitors creating bespoke helmets and bikes that showcase unique artwork while also providing a strong platform for sponsor branding. Although these designs do not directly improve athletic performance, they allow athletes to stand out from the crowd, build a personal identity, and promote the brands that support them.
Through its creative approach and high-quality craftsmanship, Otimo Designs has built a reputation for producing distinctive, sought-after designs that combine artistic expression with the culture of competitive sport.
Check out the project portfolio on their Instagram page by clicking the logo above. Get in contact at otimodesigns@gmail.com and don't forget to let then know where you saw them.
Fuel & Hydration
Precision Fuel & Hydration:
Precision Fuel & Hydration is a leading sports science company focused on helping athletes optimise performance through personalised hydration and nutrition strategies. Founded in 2011, the company developed innovative sweat-testing technology and data-driven tools to measure individual fluid and sodium losses, challenging the traditional “one-size-fits-all” approach to hydration. By combining this insight with tailored electrolyte products and practical guidance, Precision Fuel & Hydration supports both elite and recreational athletes—as well as professionals in high-heat environments—in maintaining performance, avoiding issues like cramping or hyponatremia, and executing more effective training and race-day strategies.
