Standard Packages

"Absolutely thrilled with the coaching and support from James in preparing me for my first full distance triathlons at Challenge Roth and Ironman Nice.

The plans were easy to follow, informative, enjoyable and I stayed injury free.

The results were great and I exceeded my expectations when I started my journey to becoming an Ironman."

Doug Jones: Director Altius Healthcare

John Hughes: Sales Manager

★★★★★

★★★★★

Rob Cooke: Owner Train Elite

"Working with James was a huge help as a PT/Strength coach I needed some advice when training my client for Ironman Mallorca and Ironman Weymouth.

His knowledge of endurance training and race prep meant the programme was well structured to the demands of the events. He was great at helping me make adjustments to her programme as we progressed through the training stages, explaining the reasoning behind them, and ensuring the athlete stayed healthy and confident throughout the process.

Both races were completed successfully, and I wouldn’t hesitate to recommend James to any athlete or coach taking on an Ironman or similar event."

"Having been into my fitness, I lost my way when work life took over. After many years away, James supported me to gradually get back into a routine built around my busy schedule.

Working with James gave me the motivation and support not only in my renewed fitness regime, but into my working and homelife.

I'm now loving being on my bike and gym sessions."

★★★★★

Partners

A coach can't be an expert in everything so it's important to have close partnerships I can recommend to support you on your journey. Click on a logo to learn more.

Physiotherapy

Altius Healthcare:

With a team of highly skilled and experienced physiotherapists, Altius Healthcare delivers over 1500 appointments per month across Greater Manchester. They also offer at-home and online services to patients who cannot attend appointments in person.

Services offered:

• Physiotherapy

• Joint Injections

• Podiatry

• Treatments

• Rehabilitation

• High Performance Testing

• Ossur Braces

• Retreats

From members of the general public, amateur sports enthusiasts,   olympic athletes to premiership footballers, professional dancers to motorsport and cliff divers they have the requisite experience to get the best out of you or your team.

Your health, is their mission!

Lifestyle Nutrition

Louise Carter:

Louise has been practicing for over 16 years and obtained her BSc Dietetics Honours Degree from Stellenbosch University (South Africa) in 2006, where she was privileged to be trained by some of the country’s finest dietitians. Louise also has the IOC diploma in sports nutrition, functional medicine certificate and DNA training.

Louise is a private practicing dietitian in Cheshire, UK, and places a large focus on preventative healthcare and functional nutrition.

Customised Helmet & Bike Paint Designs

Otimo Designs: Matt

Otimo Designs is a creative custom painting company that specialises in designing and hand-painting unique helmets and bicycles to kayaks for athletes in triathlon, cycling and endurance sports community. The company produces bespoke artwork tailored to each individual client, transforming standard equipment into distinctive and highly recognisable pieces of sporting design.

Working closely with client briefs, Otimo Designs develops creative concepts that reflect an athlete’s personality, team identity, and sponsor relationships. Each project is customised to the rider, with designs that are bold, eye-catching, and carefully crafted to stand out in competitive environments. Custom painted helmets and equipment are often used by professional and amateur athletes alike as a way to express individuality and create a strong visual presence within the sport.

Otimo Designs works with both professional athletes and age-group competitors creating bespoke helmets and bikes that showcase unique artwork while also providing a strong platform for sponsor branding. Although these designs do not directly improve athletic performance, they allow athletes to stand out from the crowd, build a personal identity, and promote the brands that support them.

Through its creative approach and high-quality craftsmanship, Otimo Designs has built a reputation for producing distinctive, sought-after designs that combine artistic expression with the culture of competitive sport.

Check out the project portfolio on their Instagram page by clicking the logo above. Get in contact at otimodesigns@gmail.com and don't forget to let then know where you saw them.